The article examines the phenomenon of actual problems of banners in modern Lusophone civil society, mainly in Portugal. The article discusses the various areas of use of flags, including marginal spheres. The authors conclude that submissions of national, sexual, political, social identity, are passed through the flags. Despite the fact that the Portuguese vexillology culture appear new trends in the use of various types of vexilloids, old tradition that originated in the Middle Ages retained. Flag remains the most vivid expression of the value preferences.