The article analyzes the practices of production and consumption of modern urban space using location based services and social networks. Author analyzes the character of the influence of technologizing practice of orientation on the dichotomy of «tactical» and «strategic» town, based on the theoretical perspectives of the «everyday city» M. de Certeau. According to de Certeau the «tactics» are the ways of resistance to the regulation and alienation of urban space through which panoptical power structures try to regulate the life of the citizens. However, these methods of regulation and control, as well as tactics confronting them have changed significantly being influenced by technological intervention of last decade and a half. Location-based social services and navigators serve a dual role. On one hand they are a part of the panoptic structure of the city significantly expanding their capacity of control of the citizens. On the other hand they provide people with additional capabilities for «tactics of resistance» to urban rationality. Using the results of own empirical research the author reveals how the technological services of space orientation are «embedded» into the mechanisms of experience and exploring of the city / Author analyze new «tricks» people use to withstand the power of the physical (topographic) system of the city, to overcome the effect of «the burden of mobility» and to resist the control of technological services proper. Author also indicates new constraints and ways of control the new technologies impose on citizens in the «hybrid» urban space.