Launched by four public intellectuals in 2018, the #MeToo (#jaztudi) campaign in post-socialist Slovenia was very different from its equivalent in most Western countries. The analysis of the #jaztudi campaign suggests that the Slovenian case has a local specificity, and that the campaign appeared at the peak of the era of neo-patriarchy and the growth of global inequality. The hundreds of women who testified about sexual harassment and sexual assault were neither celebrities nor public figures. The men they were up against were neither famous, rich, or powerful. They told ordinary," small " stories that were hardly exciting. Women wrote about everyday sexual assaults in childhood, adolescence, and adulthood. Most of them were not interested in prosecuting the perpetrators. This is partly due to rural contexts, religious influences, and social norms related to sexual violence against women, which are replicated in educational, judicial, and other social systems. This article presents the social context of the situation faced by women in Slovenia and attempts to explain why #MeToo campaigns in different countries are contextual. The importance of local specific factors influencing the willingness of women to speak out and condemn the perpetrators is shown. A number of factors have a major impact on reducing the incidence of sexual violence against women, including the number of cases of violence against women, the economic and social situation of women, the response of specialists from government agencies to whom women can seek help, and the awareness of parents, teachers, and communities. The implementation of the Istanbul Convention, which Slovenia ratified in 2015, and its internalization on both the cognitive and emotional levels represent an important historical turning point in the fight to end sexual violence.