Catalog
English
Catalog
Везде
  
93.185.164.20
(Non) effective business communication: are all words “monetized”?
Reviews
Readers community rating
0.0 (0 votes)


Views
2238


Downloads
109
Educational programs
Экономическая теория,  Экономика и управление народным хозяйством,  Мировая экономика,  Теория и философия политики, история и методология,  Политические институты, процессы и технологии,  Политическая культура и идеологии,  Политические проблемы международных отношений, глобального и регионального развития,  Политическая регионалистика. Этнополитика
UDC
3 ОБЩЕСТВЕННЫЕ НАУКИ
Publisher
Russian Academy of Sciences
Date of publication
29.06.2020
Public year
2020
DOI
10.31857/S086904990010079-8
(Non) effective business communication: are all words “monetized”?
Read
Cite
Annotation

Currently, business communication seeks to be effective. However, it is difficult to measure the result of communication. Business determines the result of material parameters. But what about the words, how to “monetize” them, to talk about the efficiency or inefficiency of using techniques, forms, expressions? The article analyzes the use of the word “efficiency” in relation to business communication (using the content analysis method based on the data of the Russian National Corpus), clarifies the boundaries of the related concept, and considers such parameters of efficiency as business agility, fruitfulness, and efficacy.

Based on the “law of dialogue efficiency” formulated by Yu. V. Rozhdestvensky, the authors analyze scripts – conversation patterns that can both help in the sale of goods and services, and make them difficult, and explain communication losses by the absence of reflective listening, the use of label words and the nondistinction of their synonyms; “oral-written” hybrid texts, the use of borrowings and overly conversational constructions in business speech are also analyzed, the correspondence of the communication style to the used speech genres is evaluated; special attention is paid to the meaning fullness and redundancy of business messages, since the formalization of the business sphere often leads to the inclusion of unnecessary information in the message, and the meaning disappears behind unstructured verbosity.

The authors conclude that the efficiency of information transfer is reduced due to differences in the perception of etiquette rules, regarding generations to use colloquial formulas in business communication and a relaxed tone bordering on familiarity. The authors consider the main factors of business communication loss in efficiency to be the cliched and stereotyped speech communication, the mixing of speech genres and styles, information redundancy and verbosity, as well as addressing conflicts in which the alleged “quasi-own” turns out to be “alien”

Obshchestvennye nauki i sovremennost. 2020 Issue 3
Source
About authors
Olga Severskaya, 
Larisa Selezneva
Associate Professor of the Russian language Department of the Russian state social University
References

1. Andreyeva Yu. (2017a) Kak gramotnost' i etiket vliyayut na biznes [How literacy and etiquette affect a business]. Forbes, 07.08. (https://www.forbes.ru/ karera-i-svoy-biznes/348845-kak-gramotnost-i-etiket-perepiski-vliyayut-na-biznes).

2. Andreyeva Yu. (2017b) Chistopisaniye dlya vzroslykh. Oshibki, iz-za kotorykh teryayut doveriye [Calligraphy for adults. Mistakes that lose confidence]. Forbes, 13.10. (https://www.forbes.ru/karera-i-svoy-biznes/351381-chistopisanie-dlya-vzroslyh-oshibki-iz-za-kotoryh-teryayut-doverie).

3. Black G. (2000) Ekonomika: Tolkovyy slovar' [Economics: Explanatory Dictionary]. Moscow: INFRA-M – Ves' mir (https://dic.academic.ru/dic.nsf/ econ_dict/16954).

4. Forsazh [Forsage] (2019) (http://forsageforum.ru/2019/07/08/).

5. Grice H.P. (1985) Logika i rechevoye obshcheniye [Logic and conversation]. Novoye v zarubezhnoy lingvistike [New in Foreign Linguistics], vol. 16: Lingvisticheskaya pragmatika [Linguistic pragmatics]. Moscow: Progress, pp. 217–237.

6. Il'yakhov M., Sarycheva L. (2017) Pishi, sokrashchay: kak sozdavat' sil'nyy tekst [Write, abbreviate: how to create a strong text]. Moscow: Al'pina Publ. House.

7. Kak pisat' delovyye pis'ma [How to write business letters]? (2015). Meduza, May 7. (https://meduza.io/cards/kak-pisat-delovye-pisma).

8. Kirsanova M.V., Aksenov Yu.M., Anodina N.N. (2008) Delovaya perepiska: uchebnoe posobiye [Business correspondence: textbook]. Moscow: INFRA–M.

9. Kostomarov V.G. (2010) Displeynyy tekst kak forma setevogo obshcheniya [Display text as a form of network communication]. Russian Language Journal, vol. 60, pp. 141–147.

10. Martynenko D. V. (2017) Samye rasprostranonnye voprosy pri sobesedovanii: primer dialoga [The most common interview questions: an example of dialogue]. Mozg v korobke, 12.07. (https://mozgvkorobke.com/samye-rasprostranyonnye-voprosy-pri-sobesedovanii-primer-dialoga/).

11. Natsional'nyy korpus russkogo yazyka [Russian National Corpus] (2020). (http://www.ruscorpora.ru/new/).

12. Rozhdestvenskiy Yu. V. (2006) Teoriya ritoriki [Theory of rhetoric]. Moscow: Flinta; Nauka.

13. Severskaya O.I., Selezneva L.V. (2019) Effektivnaya biznes-kommunikatsiya. “Volshebnyye tabletki? dlya delovykh lyudey [Effective business communication: “magic pills” for business people]. Moscow: Eksmo.

14. Shmeleva Ye.Ya. (2019) Menedzhery vmesto pisateley: zakonodateli yazykovoy mody v sovremennoy Rossii [Managers instead of writers: legislators of the language fashion in modern Russia]. Obshchestvennyye nauki i sovremennost', no. 4, pp. 184–190.

15. Skripty prodazh, ili Kak prodavat', ne razdrazhaya kliyentov [Sales scripts, or How to sell without annoying customers] (2017) (https://www.kom-dir.ru/article/1138-skripty-prodaj).

16. Slovar' russkikh sinonimov [Dictionary of Russian Synonyms] (2020). (https://jeck.ru/tools/SynonymsDictionary/effektivnost').

17. Zarubezhnova M. (2016) Prodvizheniye na rynke b2b: glavnyye trudnosti i oshibki menedzherov [Promotion on the b2b market: the main difficulties and mistakes of managers]. Kommercheskiy direktor, nî. 12. (https://www.kom-dir.ru/article/1589-prodvijenie-na-rynke-b2b)

Similar
«Speech genre» theory and actual processes in contemporary speaking
Dement’ev V.
ПОВСЕДНЕВНОЕ ОБЩЕНИЕ, РЕЧЬ РЕБЕНКА И РЕЧЕВЫЕ РАССТРОЙСТВА: "ГОМОЛОГИЧЕСКИЕ" СХОДСТВА ГЕТЕРОГЕННЫХ И РАЗНОВЕКТОРНЫХ ПРОЦЕССОВ
Nina Mechkovskaya N.
SOME METHODOLOGICAL PRINCIPLES OF STUDY ON SPEECH GENRE BORROWINGS
Dementyev V.
CORPUS METHODS IN THE STUDY OF SPEECH GENRES: A PROBLEM OF KEY PHRASES
Stepanova N., Dementyev V.
Полная версия доступна только подписчикам
Подпишитесь прямо сейчас
На месяц
490 Р / Month
На полугодие
390 Р / Month
2,340 Р за 6 месяцев
На год
290 Р / Month
3,480 Р за год