In the work theoretic and practical problems of the pricing are consideredI the necessity of the state pricing adjustment in conditions of the formation of competitive economy is groundedI the recommendations for the improving of the economic mechanisms are given. The special attention was given to the factors of reducing manufacture costs in the global financial-economic crisis environment. The authors give the suggestions of the tax system formationI stimulate the rise of the competitive ability of the national manufacturingI develop innovation activities. This article is prepared for scientistsI managerial staff and also for the broad audience of readers interested in the forming of the competitive economy on the base of the effective state influence on the process of the pricing.