Today’s world is a techno savvy world. Technology is boon for the mankind. As technology is growing so fast, everyone is using it to enhance the work and same time to reduce the efforts. It is used to help information flow, data transfer, to access, organize and process the data and by many ways. Media industry is also not an exception. Technology plays various roles in media industry like print, broadcast, internet information technology and electronic media. Media industry emerged the new technology with old one to improve performance to make a best out of it. Many technologies used by media industry to capture the news or events, for taking footages and pictures of a breaking news. Recently drone is used widely for reporting and capturing news by the media. There are many synonyms used for drone, for example, unmanned aerial vehicles. This study aims to understand the role of drone in the media industry. It also describes the use of drone in media. This paper describes how the use of drone makes the work easy for the reporters. As every technology comes with some pros and cons so it also discusses benefits and challenges of this technology while using it.