A model of phased identity formation within the cinematographic space is proposed. Cinema is conceived as having a modelling function, able to create new types of identity, to influence developmental processes within personality, and to modify social relationships. A work of cinematographic art reflects inner changes of identity and offers acceptable models of behaviour for the subjects of culture to identify with in their everyday life. Based on analysis of motion pictures, four stages of identity development are proposed, and their principal characteristics are described. The structure and the process of identity formation are seen as resulting from interaction with culture. The structure of the resulting identity depends on the existing cultural system. The notions of “culture 1” and “culture 2” are reconsidered, and new concepts “product culture” and “conflict culture” are introduced.