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IDENTITY IN FASHION: IDENTIFICATION MECHANISMS IN THE SEMIOTIC FIELD OF THE GLOSSY MAGAZINE
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39 Этнография. Жизнь народа. Обычаи. Образ жизни. Фольклор
Date of publication
01.04.2010
Public year
2010
ISBN
0869-5415
IDENTITY IN FASHION: IDENTIFICATION MECHANISMS IN THE SEMIOTIC FIELD OF THE GLOSSY MAGAZINE
Annotation
The article presents a semiotic overview of identity thinking in contemporary Russian glossy magazines. It inquires into the cognitive nature of the self-identification process in the modern world. The author argues that self-identification is a clear semiotic procedure based on the personal need to dwell on certain "objective" criteria in the process of self-representation within a semiotic network depicting the reality
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